Hunkemoller
Hunkemoller
During my internship at Hunkemöller, I worked alongside the Marketing and Creative teams to bring campaign concepts to life. I contributed to the design of visual assets, supported photoshoots, and took part in image selection and editing. The experience strengthened my eye for detail, deepened my understanding of brand storytelling, and gave me valuable insight into the fast-paced world of fashion marketing.
New Fashion Edits
I worked on the visual identity and branding for Hunkemöller’s "New Fashion Edits" campaign. This included designing the campaign logo, defining typography styles, and creating a cohesive set of assets for both print and digital platforms. From layout design to image selection and editing, every element was crafted to reflect the bold, fashion-forward spirit of the collection. I collaborated closely with the art direction team to ensure all visuals aligned with the brand’s creative vision and elevated the overall campaign experience.
Summer Lovin’
Together with a fellow Digital Design intern, I co-developed the visual identity for Hunkemöller’s "Summer Lovin’" campaign. We worked on translating the campaign concept into a fresh and vibrant design language, creating assets that spanned both digital and in-store touchpoints. From typography and layout design to image editing and content adaptation, we ensured all visuals captured the energetic, carefree essence of summer.
Gift Cards Design
I designed the official Hunkemöller gift cards and their holders, focusing on a timeless, feminine aesthetic that aligns with the brand's identity. The concept was built around a soft, elegant pink palette with metallic ribbon elements, evoking the feeling of a wrapped present. I incorporated refined typography and thoughtful layout details to make the design feel personal and gift-worthy. The final product is currently in use across stores and online, offering customers a stylish and celebratory gifting option for any occasion.
